Target Closing Stores in 10 States in Effort to “Retool” After 18 Months of Distress Since Boycott
Liberals love Target, with good reason. Target has been alienating conservative shoppers for years.
In 2014, Target made headlines with their anti-gun policy in stores, stating that “Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.” Thus began the first wave of shoppers to vow never to shop their again.
Then, in early in April 2016, over 1.5 million people signed the American Family Association pledge boycotting the megastore. This boycott was in response to Target’s announcement of their transgender friendly bathroom and changing room policy, putting women at risk every time they try on an outfit or take a bathroom break. Check out how their stock has done since then:
Since the boycott began, Target has doubled down on it’s mission to spread it’s liberal ideology to shoppers by releasing a gay pride product line. 50% of the proceeds from that line are donated to the far left group GLSEN (Gay, Lesbian, and Straight Education Network).
If you anger half of your shoppers, you should expect to lose money, and Target has been bleeding money for some time now. Target executives are saying it has nothing to do with the boycott, instead losing shoppers to online retailers, like Amazon. If that’s true, how come Walmart’s stock looks like this?
One can only conclude that Target executives are clueless. So instead of stepping back from some of their more disastrous decisions and welcoming all shoppers back into their stores, they are making other changes which I predict will get them nowhere fast. Target is planning to close several stores across the country in the coming months and “retool” with smaller stores and more efficient online pickup. Do they really believe that will bring back the customers? News flash Target: you are completely missing the ball.
“Retail giant Target has been struggling for well over a year since its decision to allow transgender men to use bathrooms and changing rooms designated for women. Now, the chain is closing a dozen stores as part of an effort to retool its stores in smaller spaces.
The Minnesota-based company announced the closings this week, saying it was a difficult decision, according to the Minneapolis Star Tribune.
“It’s not a decision we make lightly,” said Target spokesperson Kristy Welker. “We have a really rigorous process in place in evaluating the performance of a store in deciding when to close or relocate a store. We close a store after seeing several years of decreasing profitability.”
The retailer has launched a campaign to downsize its massive outlets into smaller spaces concentrated in larger urban areas. The company plans to open 32 smaller locations this year and as many as 35 next year.
Target is also focusing on creating stores to serve as pick-up points for customers who purchase merchandise online.
For those in the smaller, more rural communities who face the closings, the move is difficult both for shoppers and workers.
“It’s devastating news for the community,” Fergus Falls Mayor Ben Schierer told the Fergus Falls Daily Journal.
The 12 stores being shuttered are Harper Woods, Michigan; Hutchinson, Kansas; Benton Harbor, Michigan; Macon, Georgia; Slidell, Louisiana; Lauderhill, Florida; Matteson, Illinois; Romeoville, Illinois; Baltimore, Maryland; San Antonio, Texas; Hastings, Minnesota; and Fergus Falls, Minnesota.”
I avoid shopping at Target as much as possible, and it used to be my first choice. Now, I drive past it to another store. If Target wants me back, they need to get out of the political game and focus on making all people feel safe and welcome in their stores. Without a complete change in leadership, I am not going to hold my breath on this one.
Now that Trump is president, he has vowed that “Merry Christmas” will be back. Target started phasing out specific mentions of Christmas in 2005, opting instead for more “inclusive” greetings like “Season’s Greetings” or “Happy Holidays.” Thanks to consumer backlash, they have appeared to have loosened up their war on Christmas, but now that their customer base is made up more and more of liberals, we will have to wait and see how the coming Christmas season goes.
Do you still shop at Target? If not, what could they do to bring you back? Let us know in the comments!